Rapid buying of consumer goods is falling

FMCG includes packaged foods, cosmetics, beverages ...
According to the latest market survey of FMCG, including FMCG, including packaged foods, cosmetics and beverages, in the last three months (as of end-May 2017) Growth is slow, reaching 7% in urban areas and 9% in rural areas, well below the 2016 growth rate of 17% in both urban and rural areas.This article aceworldtrading will help you know more about this industry

Alarmed

Specifically, Kantar Worldpanel representative said that at the time of quarter I-2017, only 28% of urban consumers said the economic situation will be better in the next six months. In addition, consumers find that the supermarket is less attractive (reflecting the growth in sales channel near zero). Meanwhile, convenience stores and mini supermarkets are the strongest shopping channels with an impressive increase of + 91% thanks to attracting new home buyers with more frequent shopping.
Talking to us, some fast-food businesses admitted in the first six months of 2017, sales fell 10% -15% over the same period in 2017. Cause consumers in all three High-end, medium and low-end segments spend the same amount of money. Representatives of a soy sauce production company lament their products are present in most retail channels, the number of selling points grow quite fast but growth is not expected. Revenue for the first half of the year was $ 22 billion, lower than the $ 24 billion last year.
Similar to the situation in retail supermarkets, the growth rate of the past six months decreased by about 10% over the same period of 2016.
Why is this change - expert said that because of unfavorable economic conditions, prices have become a barrier for supermarkets to become less attractive. The trend of moving from grocery shopping to supermarkets continues, but is weakening. A separate survey of "Consumer Lifestyle" by Kantar Worldpanel found that 55% of urban consumers share the same view that "supermarket prices are more expensive than grocery stores," the same figure last year. 50%.
Watch more: FMCG sector

Do not forget the low consumer segment

At this stage, the low-income consumer segment in neighboring markets such as the Philippines, Malaysia and Taiwan has been growing well, reaching over 5% over the same period in 2016, Other income growth is not much.
In contrast, in Vietnam, the low income segment is strongly affected by the difficult economic situation. Approximately 63% of the urban low-income households surveyed said they spend on tight budgets when shopping for consumer goods. They choose products that save money, but the benefits must be adequate.
Even so, Kantar Worldpanel and marketing experts say that this is still a consumer segment that should not be overlooked for the fast-paced consumer segment, which is important to adjusting pricing strategies accordingly.
On the other hand, the high-income segment is at the forefront of new consumer trends, most notably health, convenience and value. Manufacturers should grasp the change in consumer behavior of this segment to catch up and master new consumer trends.

"In order to continue to grow in tough economic conditions, the fast-food sector should set the value-centered criteria in all its messages and products," the expert said.
For the manufacturer, this is not just a promotion and a cheap sale but also a focus on the value of the product to be consistent with the consumer spending, balance the price to suit the interests. product benefits. For retailers, continuing to create the convenience of shopping and providing good value products will help them build image, brand value in the hearts of consumers.
In addition, manufacturers need to study the development of commodities with new characteristics, identify strategic products to avoid spreading investment.
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Convenience stores are growing

Up to 64% of urban consumers said supermarkets were always overcrowded and took a long time to queue up at the checkout counter. While at convenience stores, consumers are less likely to experience this inconvenience. With less space, they do not take too long to find and choose the product, but still have the modern shopping experience as safe as in the supermarket. In addition, consumers tend to shop at a store near their home rather than planning a major shopping trip away from home.

FMCG sector

FMCG stands for Fast Moving Consumer Goods. This industry incorporates all the household products we use daily and includes some of the largest brands in the world. The multibillion-dollar industry is described as "fast moving" as these are the fastest flying products. This article aceworldtrading will help you know more about this FMCG sector.

 The device you are reading, the coffee you are drinking, the pen in front of you, the deodorant and the soap you used this morning; These are all examples of FMCG products.

Why work in the FMCG industry?

As the name suggests this is a rapidly changing pace environment that has a no two days are the same. Everyone in the FMCG will work in teams to ensure that products are constantly being stockpiled and that the supply chain is delivered on time. It is responsible for identifying any changes in consumer buying trends, introducing new products to the market, and ensuring that pricing strategies match those of high turnover. With some of the biggest names in the industry there are many opportunities to work around the world and the prospects in the industry are endless.

Environment FMCG

FMCG covers a wide range of products, surpassing many of the same industry including a wide range of operations. Before developing your career in it, you need to know what these areas are.

FMCG brand

When most people think that the brand they think of marketing the same marketing is actually a large part of it, however, the brand has an impact along all stages of the supply chain together getting value.

One aspect of the brand is the design. At first this meant coming up with a concept for a new product along then designing how it would look, feel the same for the end user. A brand can be formed to meet the changing needs of consumers or may be due to cultural differences between markets. Much of what comes with branding comes from market research.

The brand also includes buy. A retailer will need to understand many brands, know what their customers want and what brands can offer this product. From a brand standpoint, these factors need to be considered.

When it comes to designing your brand, it should be done with sales in mind. How will your product or packaging appear on the shelf? It must be friendly and designed in the way that consumers will be happy with it.

FMCG Food

Food is unique in the FMCG market and some of the biggest brands we know are in the industry. HJ Heinz, Coca-Cola, Kraft and Nestle are just the biggest names in the FMCG food industry.

If you are considering a career in FMCG food there may be many options to choose from. Again, market research is important to understand the need for food in different locations, and this can affect price management and warehouse management.

Sustainability, environmental awareness and economic viability are important functions of the food industry so there are many jobs available for creative minds. Whether this is the design of the next technology to produce sustainable products or reduce the negative impact on the environment of packaging there are many opportunities. Moreover when packaging, food is a field where the principles of design are the key to ensuring sales remain high.
See more: Transforming the fast-growing consumer market in the world.

FMCG Distribution

Supply chain is one of the most important functions of FMCG sector. Ensuring that stock is delivered to the right place at the right time is the key.

At the start of this process is the sourcing party. Companies are closely monitored for environmental impacts and the way they produce food. Fairtrade example is becoming an expectation rather than a 'nice to have'.

Manufacturing together is the key to the supply chain. There are many opportunities for anyone with a STEM background looking to get into food production along with chemical engineering. In addition, there are many opportunities to play a part in the production of FMCG household goods such as detergents and soaps.

There are many opportunities in the field of logistics, areas such as warehousing and delivery. Again, the industry is hit hard by environmental perceptions so companies seeking graduates can help improve efficiency in the supply chain while causing environmental impacts.

FMCG Retail

The final point of the FMCG industry is retail, the point at which the goods are purchased by the consumer.

There are job opportunities in retail such as store management, department supervisors and cashier roles. Individuals not only expect to provide customer service but also ensure the smooth running of the joint stock maintenance joint stock.

Distributors will manage the warehouse through a network of stores. They will need to supervise the sales samples to keep the shop full.

There are also roles available to manage the maintenance and joint management of the stores so that they still invite customers to purchase. Retailers often use maintenance staff, health care workers, and safety and security to keep customers happy. Specialist shops arranged with visual merchants will be used to ensure that the products in the store are located in prominent locations to ensure that the opportunity is maximized.

Finally retail is not just offline anymore. There are also many opportunities to work for a number of high-end digital retailers such as Amazon or Ocado. The role involves IT programming along with digital marketing.

Working at FMCG

Occupations in the FMCG are numerous and varied. One of the best things about FMCG is that anyone can have a different successful career. Once on the path of the FMCG career there really is no limit to how successful you are.
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To register for one of the FMCG Telegraph Jobs browse through hundreds of available vacancies. FMCG recruiters are currently looking for talented people in managerial and non-managerial roles in some areas of employment. We wish you good luck with your application.

Transforming the fast-growing consumer market in the world.

Consumer psychology has shifted to the use of large and medium-sized products, low cost and promotional offers. This article ace-world-trading will help you know more about this industry

Overall picture of FMCG market

Although urban FMCG consumption grew by 3% in volume and 9% in value terms; FMCG consumption in rural areas grew by 10% in volume and 13% in value over the same period in 2016, but the urban market has not survived the slowdown since the third quarter of 2016. The market in rural areas began to show signs of slower growth.

Industries, Personal care products grew the most, especially in rural areas

In particular, in urban areas, the FMCG market witnessed relatively low growth in all sectors from food to cosmetics and even one-third of FMCG's declined in terms of volume at In urban areas, the heaviest items were non-essential personal care items such as deodorant rolls (23% reduction), razor blades (23% reduction), pocket tissues (21%), (down 11%) ...
Meanwhile, while still maintaining double digit growth in all categories (excluding packaged food), the rural market has begun to show signs of slowing down.
On the commodity side, in spite of the declining growth of the overall FMCG market in urban areas, convenience items such as snack and bean products (47%), handwash (24%), instant tea (20%), box tissue (27%) ... which dominate the rankings of new entrants in 2016, the first quarter of 2016 continues to grow.

See more: Logistic economy

Consumer Psychology Like large and medium size products, low cost and with promotional
On the other hand, according to experts, the decline of economic growth has been occurring also affect the psychology of consumers and change their trend of spending.
With limited budget, consumers tend to buy more when there is a promotion. The average consumption of an urban household for promotional products increased by about 38%, while the average consumption for non-promotional products increased by only 3%.
At the same time, consumers continue to shift to larger product packs in the majority of sectors with 62% of the product lines growing in average size.

According to consumer psychology through advertising

The FMCG sector is considered to be fertile but the level of competition is extremely high. If the business does not invest in branding continuously means that the playing field for the opponent.
Therefore, it would not be too surprising if the top companies spend trillions of dong each year on advertising and marketing their images.
Although it has spent VND1,269 billion on advertising in 2015, it is still a sensation that Sabeco's appeal is lower than its foreign counterparts, especially Heineken, as the frequency of advertising this product is dense. The media, especially at the Champions League football matches.

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Consumers also look to lower-end products to save costs; However, the tendency to switch to higher-end products is still seen in high-income groups.
In addition, the Kantar Worldpanel report also shows consumer trends are more convenient in urban consumers. In the first quarter of 2016, most retail channels in urban areas declined, except for mini-supermarkets and convenience stores that were rapidly expanding their networks. In particular, in 2016, mini supermarkets and convenience stores reached 23% of urban households.
Industry experts "In order to sustain growth under current constraints, manufacturers need to set up an effective stratification strategy to take advantage of the changes in consumer demand."
"Low and middle income consumers will continue to look for value options. Therefore, there is a need for appropriate strategic adjustments to sustain growth in this group.
Meanwhile, high-income consumers will continue to lead the new trend in health, nutrition, convenience and luxury. This suggests we need to provide more value at a price that consumers in this group can accept, "the expert emphasized.

Logistic economy

A Logistics Manager is tasked with organizing, tracking, moving and storing inventory in a large or medium sized business. The job requires an individual with modeling skills, which can manage all aspects of the supply chain, from buying and selling., this is companny ace world trading.
Logistics managers must find the most cost-effective methods to deliver the goods and deliver them to the right place at the right time and in perfect condition. Delivery details vary considerably depending on the nature of the product, whether they are fragile or can be stored for long periods of time, for example. But the nature of the work is well suited across disciplines, as logistics managers in all areas must find the most effective way to get the product out of business from point A to point B, most consistent and reliable.

On a daily basis, work involves the use of IT systems to track things such as inventory levels, shipping costs, and delivery schedules. Employee monitoring and management is also an important part of the job, and Logistics Manager is also responsible for negotiating with customers and suppliers. Perhaps most importantly, this position requires continuous effort to refine and improve the supply chain performance to meet new technologies, fluctuating prices and a constantly growing business.

The Benefits of Being a Logistics Manager

Logistics managers receive a lot of non-monetary benefits due to their work. This position is one of the most important things in a company, and the individuals who work in this capacity are satisfied in serving an essential business function.

From a management perspective, people who are naturally gifted for leadership will appreciate the opportunity to promote, train, and work on a personal level close to their employees. Due to the role of the entire supply chain, which extends from the purchase of raw materials to the delivery of polished products to consumers, Logistics Management plays an important role in most steps of the business. with staff from various departments. Planning and organizing a complex activity for optimum performance is an art in itself, and those who are inclined for such work will gain significant joy from setting the process of motion. and see many aspects of its connectivity as planned.

Income of a Logistics Manager

Of course, one of the biggest benefits of having multiple responsibilities is to compensate for the job. Managers earn a starting salary of around £ 19,000 in the UK. But with more experience in the field, salaries will quickly rise from £ 25,000 to £ 35,000. At the end of the year, a Senior Logistics Manager in the UK earns between £ 45,000 and £ 60,000 per year and may even exceed this range in some cases.

Across the UK, the average wage for Logistics Management is around £ 31,500. However, many companies also offer performance bonuses ranging from 10% to 40% based on the relative success of the supply chain team. Other benefits, including company cars, packages, retirement accounts, and health insurance, are also common.
See more: The unexpected factors in the FMCG business

Trouble Points in Logistics Management?

Unlike many positions in the UK, the salaries of professionals working in Logistics Management are not strongly influenced by position. Although managers working in London typically earn about 6% more than their counterparts elsewhere, many of these positions do not depend on location. Because of the wide-ranging mission of the region and related to the movement of goods over long distances, a Logistics Manager is mostly coordinated by phone and email.

How to Increase Your Payments in Job Logging

There are many factors that affect the cost of a Logistics Management. But the top five drivers in this area are:

Experience: Logistics managers are 20% less than the national average and nearly 200% more than most migrant workers in the industry.
Operational Management: Having demonstrated expertise and / or professional qualifications in operational management is combined with an 8% increase in salary.
Project Management: Certified people in Project Management earn an average of over 7% over their counterparts.
Social skills: Although work requires a significant amount of work, strong social skills are essential for success in this position. Social talents help managers work with employees, graceful buyers and negotiate better deals with suppliers.
Time management: Time is money in this business and those who can cut down on delivery time and shipping delays will have a clear advantage over their peers.

What is the next in Logistics?

This is a place for motivated individuals and going up high. Therefore, those who enter the career path often seek to use the position as a rock for bigger and better things. Logistics managers are often promoted to managers and supply chain managers. From there, the most successful promotions come to senior executive positions such as Executive Director and Supply Chain Management Director.
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If you think Logistics Management seems to be your career path, take the first steps to a more professional life today. There are many new positions being spoken in the UK every day, and with us at Telegraph Jobs you will find many career opportunities in our new Job Management.

The unexpected factors in the FMCG business

The fast-moving consumer goods (FMCG), also known as CPG, is projected to nearly double in value over the next ten years, from about $ 8,000 in 2016 to $ 14,000 billion in 2025.

That philosophy is equivalent to forecasting that there will be about 81 corporations like Kellogg in the next decade. The fiercest competition in the industry, especially in the new big economies such as Russia, India, Brazil and China. How should companies in the industry make the solution?

See more: aceworldtrading

Three unexpected factors

 Experts have studied the markets of more than 2,600 large and small cities in the world and turned out to be the philosophical ideas that have long been wrong.
Firstly, brand new entrants who do not have enough financial strength have the wrong idea that it is too late to enter the Chinese or Indian market due to harsh competition. In fact, if they choose the major cities to be present, their ability to dominate the market will be large. For those industries with low minimum requirements, market access only in these markets (in some key cities) could also generate revenue equivalent to the coverage level. Nationwide in other emerging markets - even higher. For example, the fruit juice industry, in Shanghai alone, will triple and market size is greater than that of Malaysia.
Secondly, the US and Western European markets are not all that able to boom. Most CPGs believe that this is just a market scrambled distribution system to maintain market share. But not so, It's not just the skyrocketing, but the markets in many cities in the US and Western Europe are skyrocketing in comparison to emerging markets. Ignoring these markets, the CPG companies missed out on many opportunities at home. According to research, commodities such as anti-aging cream, beverages, mineral water, ... will double the current level of expenditure.
In addition, many cities in China and India are modernizing their distribution and retail infrastructure, making it easier to penetrate these markets in rural areas. See more: import export fmcg
Thirdly, the factor is quite contrary to the philosophy they have long believed, that consumers in emerging markets will not buy high-end products. In fact, in large cities in developing countries, the per capita income is as high as or even higher than that of similar cities in North America or Europe. The structure of the needs of local people in these cities is similar and is increasingly similar to the demand in the cities of developed countries. For example, products such as high-end cosmetics, baby food, pet food, etc. Companies that can meet these consumer needs will soon be positioned as consumers. Market leadership, even creating momentum for other needs. As an example, P & G entered China with baby diapers when the market was only used to cloth diapers, immediately becoming the first choice brand and quickly taking on the role. Navigating this segment in China.

Building strategies for micro markets

As a result of the report, researchers have suggested a different approach to developing country markets (especially new big economic groups) - to gain market share equivalent to or larger than the market. Other national schools. One example is the study of middle-sized cities with a population of 20,000 to 50,000 in Brazil, but averaging an average annual increase of about 7.5% and bringing about the same level of expenditure. about half of the total Brazilian population. Sunscreens or baking products can also bring you double or even more than 50% of your teeth. Meanwhile, in India, soaring markets will come from urban areas - concentrated in 70 of the most populous cities - accounting for about one-seventh of the country's population, contributing up to over 1 / 4 for the total value of the beverage industry from 2016 to 2025.

In order to penetrate these markets, experts suggest the following issues that the CPG Group is offering:

1. Hot spot analysis: Which top 100 cities should we build in order to achieve soaring ambitions?
2. Select the industry: Which major and minor industries have the potential to increase in those cities?
3. Market Testing: What specific market practices are we expecting?
4. Resource Allocation: Which geographical areas should be allocated more resources to ensure our future spurt?
For cities in developed countries where markets are more crowded and have a lower potential for growth, the following questions are important:

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Preliminary data analysis: Which cities or micro markets offer the best opportunity for our products?
Check for presence "How strong are we when we are present in areas where there are soaring foxes?
Market positioning: Where are the highs that our market share is below average?
Resource allocation: We have reallocated investments and human resources to sectors of the highest spike regions.
Answering these questions can provide the basis for decisions about product categories, market costs, labor resources, and the placing of factories or distribution centers for episodes. CPG delegation.